Victoria Jin is a Visual Designer specializing in branding, motion, typography, and advertising.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

4. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
6. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.

Whitney Museum
A modular type-driven identity that evolves with the museum.


Type
Brand Identity
Typography
Motion Design
Campaign
Instructor
Joseph Han

Year
2025
This project reimagines the Whitney Museum’s identity through a custom modular type system inspired by its movable gallery architecture.

Built from geometric units, the typography expands, contracts, and reconfigures like spatial structures. Applied across exhibition graphics, posters, and environmental signage, the system adapts to each show while remaining recognizable, positioning the identity as a living, evolving framework.


















Campaign Identity: Whitney Biennial 2026An identity system that stretches horizontally, mirroring the shifting nature of space, exhibitions, and contemporary art.