VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
Primo Posto
An Italian restaurant reimagined through Futurism and gesture.


Type
Case Study
Brand Identity
Art Direction

Primo Posto is an Italian restaurant in Hong Kong named after “The First Place.”
Its identity blends Milanese charm with Italian futurism, featuring a dynamic “P” logo built from layered linework and a system of gesture-inspired graphics. A bold three color palette brings rhythm and warmth, creating a vibrant and recognizable brand across all touchpoints.