Victoria Jin is a Visual Designer specializing in branding, motion, typography, and advertising.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

4. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
6. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
Primo Posto
An Italian restaurant reimagined through Futurism and gesture.


Type
Case Study
Brand Identity
Art Direction
Year
2025
Primo Posto is an Italian restaurant in Hong Kong named after “The First Place.”
Its identity blends Milanese charm with Italian futurism, featuring a dynamic “P” logo built from layered linework and a system of gesture-inspired graphics. A bold three color palette brings rhythm and warmth, creating a vibrant and recognizable brand across all touchpoints.