VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.


Experimental Kinetic Typography — TouchDesigner 




Inherited Hands — Installation Art 
This installation explores intergenerational relationships within East Asian families, revealing the tension between love, protection, and control. The upper and lower hand structures symbolize both the protective space created by parents and inherited generational experiences. Supporting and suspended elements reflect a longing for freedom and independence shaped by familial love, sacrifice, and expectation. Red thread symbolizes both blood ties and restraint, while stitched elements evoke inherited wounds and repair, reflecting how love is passed down and expressed across generations. 



Glitch Motion — TouchDesigner 



The Social Archive Museum (SAM) — Custom Typeface 
The Social Archive Museum (SAM) is a digital museum archiving electronic devices and technological memories across generations. Inspired by SIM cards, microchips, and circuit logic, the custom typeface reflects how small digital systems quietly store identities, connections, and fragments of collective memory.










Postcards to Heaven: A Love Letter to My Grandmother
This project begins with memories shared between my grandmother and me. Imagining stars as a medium that carries messages across time and distance, each postcard attempts to send the words that were never finished. Every card holds two layers—one visible under natural light, the other revealed only under ultraviolet light. These hidden images preserve moments and conversations known only to the two of us, transforming memory into a private dialogue carried through light and time.