VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
Metrograph
A visual identity system that treats cinema as memory — retrievable, reactivated, re-seen.


Type
Brand Identity
Motion Design
Web Design
Creative Coding
Art Direction
Campaign 

Instructor
Joseph Han Metrograph is an independent cinema located in the Lower East Side of New York and a continuously operating archive of moving images.

This project reframes "screening" as "retrieval." Films are no longer simply watched. They are reactivated with each showing.

Visually, the "M" is built as a variable frame system, functioning like a viewfinder that generates new perspectives across different contexts. It is at once a pictorial structure and a mode of seeing.

Through the constant recomposition of frames and the shifting of viewpoints, the viewer is invited to move through the image, forming their own path and their own connection to cinematic memory.








































Vibe Coding & Interactive SystemThis motion uses vibe coding to extend the identity into a multi-media experience.
The website functions as a personal archive, where memories are retrieved through gesture—selecting fragments from a curated collection.







Campaign Identity: Monthly SpotlightExpanding the identity into spatial archive cubes, each spotlight becomes an individual cinematic space for a legendary performer, distinct in color and atmosphere while remaining connected within the larger Metrograph system.