VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com

Currently studying at SVA.
Interested in branding, typography, and visual systems.

Selected Projects:
1.   Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2.  COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3.   Bite Burger
A burger brand identity built around character-driven ingredients and a bold, playful visual world.

4.   Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5.   Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.

6.   Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7.    MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

8.   CARRYON
A grab-and-go plastic bag identity shaped by the rhythm of old Hong Kong street food.
A silver jewelry brand redefined through rebellion and self-expression.

Email
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MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.


Brand Identity |  Art Direction
Mama Tiger is a Thai casual dining brand that redefines traditional restaurant imagery. Centered around the symbolic power of the tiger, the identity expresses strength, vitality, and cultural depth, creating a bold and distinctive presence in a competitive market.