VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.


Type
Brand Identity
Typography
Web Design
Art Direction
Instructor
Joseph Han
Dear Insanity is a type-only visual identity system for DPR IAN's album, exploring the duality between opposing psychological states.

With no photography, no illustration, and no imagery, everything is expressed through typography alone. Distortion, fragmentation, layering, and scale shifts become the visual language of conflict and instability.

The system operates on two registers: a black and white system representing the external, controlled identity, and red representing a more internal emotional state. The tension between them is intentional. The identity is built on their coexistence and conflict, making the visual friction itself part of the system.