Victoria Jin is a Visual Designer specializing in branding, motion, typography, and advertising.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

4. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
6. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
COACHELLA
A visual system that translates music into heat, building, intensifying, and radiating across the desert.


Type
Campaign Identity
Typography


Instructor
Joseph Han

Year
2026
Inspired by Coachella’s desert landscape, I developed a flame-based typographic system that transforms music into heat.

Through expressive typography, the identity captures the festival’s energy, intensity, and atmosphere.


Awards
Graphis New Talent Awards 2026, Gold
Communication Arts Design Competition 2026, Finalist