VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
COACHELLA
A visual system that translates music into heat, building, intensifying, and radiating across the desert.


Type
Campaign Identity
Typography
Instructor
Joseph Han
Coachella is a music festival set in the desert, where music, art, and culture converge.
Inspired by its extreme landscape, I developed a flame-based typographic system that translates music into heat.

Music ignites the environment, transforming it into a burning experience of sound and emotion. This “heat” is not only physical, but deeply emotional.