Victoria Jin is a Visual Designer specializing in branding, motion, typography, and advertising.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

4. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
6. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
CARRYON
A Hong Kong film-inspired street food brand, bringing kung fu characters to life through a bold plastic bag identity system.


Type
Brand Identity
Illustration
Motion Design

Instructor
Natasha Jen

Year
2025
CARRYON is a plastic bag brand inspired by the fast-paced rhythm of old Hong Kong street food.

Built around the cadence of queue, order, bag, hand-off, go, the identity transforms low-cost packaging into a visual system that prioritizes speed, instant recognition, and modular reuse. Kung fu characters carrying plastic bags drive the visual energy, while the Chinese character 袋 (bag), rendered in a calligraphic typeface, translates cultural memory into a bold and rhythmic graphic languag


Awards
Graphis New Talent Awards 2026, Honorable Mention e.