VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com

Currently studying at SVA.
Interested in branding, typography, and visual systems.

Selected Projects:
1.   Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2.  COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.

3.   Bite Burger
A burger brand identity built around character-driven ingredients and a bold, playful visual world.

4.   Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

5.   Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.

6.   Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

7.    MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

8.   CARRYON
A grab-and-go plastic bag identity shaped by the rhythm of old Hong Kong street food.
A silver jewelry brand redefined through rebellion and self-expression.

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Bite Burger
A visual system that transforms ingredients into characters, centered on the mark of a bite.


Brand Identity | Illustration | Character System | Campaign Design
The bite becomes a unifying gesture, symbolizing rhythm, desire, sharing, and satisfaction within urban life.

Through custom characters and illustration, each ingredient is transformed into a distinct personality, forming a cohesive IP-driven system.
The identity merges humor, urban culture, and bold visual language—turning everyday food into expressive figures that reflect the vibrant pulse of the city.

“Every bite is a different flavor.”
































Campaign Identity: CITY BITE
CITY BITE is a social campaign built around the Bite Burger character exploring NYC, one neighborhood at a time. From Time Square to Chinatown, the burger becomes a guide through the city's flavor landscape.

The campaign transforms the brand character into an urban navigator. Following the burger through the city, audiences are invited to choose their own flavor route, turning passive viewers into active participants. Every stop is a different bite. Every bite is a different flavor.