VICTORIA JIN
Victoria Jin is a graphic designer based in NYC.
For inquiries, email victoriaaajin928@gmail.com


1. Metrograph
A cinematic archive that treats film as something to be retrieved, using framing and perspective to reconstruct the act of viewing.

2. Bite Burger
A bite-driven burger brand that transforms ingredients into characters, building a playful and expressive food universe.

3. Dear Insanity…
A type-driven album identity exploring bipolar duality through tension, contrast, and fragmentation.

4. Whitney Museum
A modular type-driven identity that evolves through stretching and spatial reconfiguration.
5. Primo Posto
An Italian restaurant reimagined through Futurism and gesture.

6. MAMA TIGER
A Thai restaurant identity redefined through the symbolism of the tiger.

7. COACHELLA
A desert music festival reborn as a flame-driven visual system, where heat, sound, and typography ignite into one.
8. CARRYON
A plastic bag brand reimagined as a mobile identity system shaped by the rhythm of street food.
Bite Burger
A visual system that transforms ingredients into characters, centered on the mark of a bite.


Type
Brand Identity
Illustration
Art Direction
Motion Design
Campaign

Instructor
Joseph Han
The bite becomes a unifying gesture, symbolizing rhythm, desire, sharing, and satisfaction within urban life.

Through custom characters and illustration, each ingredient is transformed into a distinct personality, forming a character-driven system.
The identity merges humor, urban culture, and bold visual language—turning everyday food into expressive figures that reflect the vibrant pulse of the city.

“Every bite is a different flavor.”

 


















Campaign Identity: CITY BITE
CITY BITE is a social campaign built around the Bite Burger character exploring NYC, one neighborhood at a time. From Time Square to Chinatown, the burger becomes a guide through the city's flavor landscape.

The campaign transforms the brand character into an urban navigator. Following the burger through the city, audiences are invited to choose their own flavor route, turning passive viewers into active participants. Every stop is a different bite. Every bite is a different flavor.

A burger that evolves from 2D to 3D, navigating NYC through flavor.